Is Tupac Coachella Hologram The Future Of Touring?
Sure, the laser Pink Floyd show is totally awesome and the Beatles cover band totally nailed “Penny Lane.” But after the rapturous response to the Tupac Shakur hologram at Coachella 2012, you can be sure phones are ringing off the hook this week all over Hollywood with calls to the Digital Domain wizards behind the stunt.
Think of the possibilities: The Doors resurrected with a young Jim Morrison, Nirvana on tour with a virtual Kurt Cobain or a resurrected Tupac & Biggie Smalls sharing a stage for a greatest hits show. But does the success of the Tupac mini-set mean that holograms are the touring industry’s version of 3-D movies?
Fans may get another chance to experience the trick when the upcoming Cirque du Soleil – created Michael Jackson show in Las Vegas opens next year. While a spokesperson for the Jackson estate would not confirm that the MJ show would use similar technology, when MTV News spoke to Cirque President and CEO Daniel Lamarre in 2010 he said that, “The new technology that we want to bring to [the permanent] Vegas [show] will be more theatrical,” promising that fans “will see Vegas become the home of Michael Jackson and people will come from all over the world to experience the uniqueness of the technology that we want to bring there.” At the time, Lamarre hinted at the use of “3-D technologies and hologram technologies to allow people to see Michael Jackson onstage.”