SWAGG MAGAZINE has spoke with CHANEL in New York City and confirmed that the next Metiers d’ Art show will be in Dallas, according to Karl Lagerfeld. The most recent pre-collection spectacular was staged in the ruins of Lithlinglow Palace in Edinburgh, Scotland.
“To do the opposite, next time, in a year, I will go to Dallas,” said Lagerfeld. “You know why? First of all, I love Texas. I love Texans. There’s another reason. When Chanel reopened, the French press was beyond nasty. The only press that understood it immediately was the American press – so I think it’s a nice thing to go there.”
The designer went on to explain what exactly it is that he looks for when deciding on his ever-spectacular show backdrops – establishing what the Chanel woman wants at that particular moment in time.
“Normally I try to find a vague connection. For Scotland, it was easy because her lover was hunting with her in Scotland and it is how she discovered tweeds,” he said. “She went to Venice a lot, that’s why I did a show in Venice. She had a Russian lover, and loved Russian art, and so I did it in Russia. I try to find a connection, but the connection is often very vague. With Texas, it’s a detail, but with little detail, you can make a whole story. I am a storyteller for that.”
An exact date and location has not been released yet but SWAGG will be the first to know and we will keep you posted so you can purchase your VIP tickets ASAP!
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